FACEBOOK/INSTAGRAM MONTHLY ADS MANAGEMENT
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INCLUDES
Facebook & Instagram ad strategy. We work with you to design a plan to grow your audience, nurture your audience so they are primed to purchase, promote your offers and then continue connecting with the audience you've invested in building for long-term results.
We create the images and ad copy for your ad campaigns. 
Audience research and targeting, creation of custom audiences and, where possible, synced audiences with client's CRM.

Ad campaigns set up.

Campaign performance optimization to improve performance.

Tracking pixels installed and full tracking at every point of the prospect's journey (where possible)

Monthly reports are shared detailing the performance of your campaigns and our recommendations

Initial intake/ planning call and monthly planning calls are included.


TERMS:


We will make sure the pixels are placed, your domain is verified and aggregated events approved by Facebook as part of the set up. In addition, we will design the creatives and write the ad copy for multiple lead generation ad campaigns, nurturing ad campaigns and retargeting sales campaigns.

Fees are the monthly retainer plus 10% of ad spend. The monthly retainer is $2,000, or you can select a one-time payment of $5,000 for 3 months of service and save $1,000. The ad spend fee is 10% of total spent in the prior month. An invoice will be sent the 1st of each month for the prior month.

This is a 3-month minimum contract. After 3 months, clients can continue services on a month-to-month basis.

All assets created for campaigns and the ad campaigns are stored in the client's ad account and belong to the client.

Landing page design or other funnel development is not included as part of this service, but it is available as an a-la carte service.





The Details

This service includes:


Facebook/Instagram Advertising Campaign Plan

Develop comprehensive plan to use Facebook Advertising to support the client's lead generation and funnel sales strategies. Including:

  • review past campaigns
  • make recommendations for Facebook advertising plan for upcoming launches, ongoing lead generation and future evergreen campaigns
  • development of ad strategy for each funnel, including full-funnel retargeting (reminder ads, early-bird ads, general sales ads, testimonial ads etc.)
  • identification of key performance indicators
  • plan for tracking and analysis of ad and funnel performance to measure return on ad spend, learn and improve our cost to acquire new customers and enable us to scale profitably


Audience Research & Analysis

Research and develop 10-15 top audience for ad targeting. (Based on past performance, new audiences to test and all retargeting, engagement and list-based audiences we can create as custom and lookalike audiences.)


Research into key messaging points for selected audiences to inform ad copy.


Ad Creative

Ad images and ad text for all ads in plan are created  based on client's branding and to serve the goals of the Facebook ad campaign. Clients can provide their own images, or we can create mages from client images and/or stock image sources.

We recommend and help source/create 3 images for each ad campaign and 2 versions of ad copy. 


Implementation of Facebook Ad Campaigns

Ads and audiences are set up in Facebook. Custom audiences are developed based on client's existing list and website traffic.Facebook tracking pixels are installed and validated.


Daily Campaign Management and Optimization

Our team reviews ad performance daily and continues optimizing ad performance through analysis of performance across demographics, audiences and creative.


Analysis of Performance

We review not only ad performance, but review each step of the funnel and make recommendations to improve overall conversion performance.


Reports & Client Communication

We maintain regular communication with every client. Includes: Initial strategy and planning call. Email communication (respond within 24 hours during business hours). Twice-monthly ad tracking reports. 


Development of your sales  funnel is not included. We can create your landing pages, follow-up emails and other prospecting communication. Contact us for a quote.


TERMS

I. SERVICES: THE AGENCY SHALL UNDERTAKE THE SERVICES AS SPECIFIED BELOW

  • Consult with Client and to create plan, establish project timelines and expectations
  • Develop, create, and manage Facebook Ad strategy
  • Manage ads for optimal performance
  • Develop and update ad and funnel performance tracking
  • Provide twice-monthly reports on ad performance

FEES

Customer agrees to compensate The Agency a professional fee payable according to the following schedule.



Monthly Facebook Ad Management Fees of $2,000 per month will be now, in 30 days and at 60 days to cover the first 3 months of the contract.  After the first 90 days, cancellations may be made with 21-days notice sent by email or mail.

Or save $1,000 and pay for the first 3 months with one payment of $5,000.

The 10% of ad spend fee will be invoiced at the beginning of the following month for each month active ads are being managed.

This is a 3-month contract to start and then clients can continue on a month-to-month basis. There are no refunds available for the first 3-months.

By submitting payment using the form above, you accept these terms.

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